Uber Uber is refuting a major assertion in a recent New York Times story about how the company manages its drivers. The story mostly focused on how Uber uses social engineering techniques to encourage drivers to stay on the road longer. But it also asserts that the more drivers there are on the road, the more time these drivers spend idling and not making money because there's not enough demand. In a blog post written by Uber's director of policy research Betsy Masiello published Wednesday, Uber says these claims are false and that more drivers on the road actually results in more work for them. Without getting too technical, Masiello says Uber has data that shows as Uber gets better at reducing wait times in a city and improving the overall experience, it attracts more riders to the service. Therefore, there are more fares for drivers in a " virtuous cycle" that benefits everyone. "First, as the number of passengers and drivers using Uber grows,
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